When I joined Vevo in 2019, the company’s old Wordpress site was overdue for an upgrade. I switched the website over to Squarespace and redesigned it to reflect the company’s goals and highlight the value of premium music video content. I worked with key stakeholders throughout the company to maintain and update the content of the website on a quarterly basis.
In 2021, Vevo underwent a brand refresh to more accurately reflect the diversity of its content and programming, as well as its growing distribution footprint. To elevate the website’s design, I migrated the site from Squarespace to Editor X, which provided us with more flexible design tools to bring the new brand system to life.
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Design Director: Sydney Emery