I had the pleasure of being the art director and lead designer of Roku’s 2024 NewFront presentation, which showcases Roku’s upcoming slate of original content and new ad products. This was the first year that stage graphics were created completely in-house. I worked closely with ad marketing and global brand teams to develop a visual identity that was rooted in the 2023 brand refresh but still felt exciting and fresh, storyboarded the stage graphics, and our incredible motion graphics designer brought everything to life.

I also worked on other print and digital assets including the event invitation, social media graphics, event landing page graphics, badges, and more.

Creative Producer: Marcela Gomez

Motion Graphics: Steven Johnson

Global Brand: Damon Van Deusen

Ad Marketing: Jordan Rost

Event Producer: Todo Productions

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